Dr. Glenn Vo, with an audience of 35,000 dental professionals, featured me on his podcast—and it led to dentists hiring me for SEO and Google Ads. Angus Pyke brought me into his chiropractic community, and now I help chiropractors with their digital marketing. I found that health professionals were saying yes to being on my podcast—not because I was a doctor, but because I asked great questions and made them look good.

Soon I was talking to Dr. Gabrielle Lyons (oxygen therapy innovator), Carlton Washington (regenerative medicine), and Ben Crosbie (founder of DripBar). I’d just ask the things I genuinely wanted to know—about red light therapy, cold plunges, peptides, and the latest supplement hype—and they’d happily answer. That curiosity built relationships and credibility.

This wasn't just a personal journey—it became a system.

Now, I train young adults to build digital agencies using the same framework. Danny Leibrandt owns pest control. Keigan Carthy does roofing. Marko Sipila handles concrete coatings. Each one is making the phone ring for local service businesses using our four-stage Content Factory system.

I once spoke at a chiropractor conference and pitched a $2,500/month retainer from the stage. Fifty chiropractors signed up on the spot—instant 7-figure business. But within 90 days, most of them churned. We couldn’t deliver at scale. I learned that reputation is what closes the sale—but competent delivery is what creates recurring income.

That was another hard-earned lesson.

Just yesterday, I nervously interviewed Erik Huberman, who built Hawke Media into a 9-figure agency and might just be the strongest digital marketer alive. I read his book The Hawke Method to prep. But instead of trying to impress him, I just asked questions about how he’s acquiring companies, hiring executives, and adapting to AI.

Even though Erik brings the clout, I get the “authority credit” by being the one hosting the conversation.

Soon that episode will hit YouTube, our website, and all social channels. Because it promotes his success, he’ll share it with his audience—and that’s what we call borrowed authority.

This works. Young adults looking to start agencies see me rubbing elbows with giants like Erik Huberman and Josh Nelson. They engage with our training on Instagram, linger on our YouTube videos, and visit our websites. All that engagement sends trust signals to Google. It leads to citations. And that’s what triggers a full knowledge panel when someone searches my name.