5 AI Tools That Replaced $100,000 Worth of Tasks Inside My Business
Entrepreneur rebuilds business using AI after FTC legal nightmare.
07/06/2025
Entrepreneur rebuilds business using AI after FTC legal nightmare.
AI Revolution:
AI doesn't replace you; it amplifies your capabilities.
In May 2022, my life changed.
Up until that point, I had spent over 20 years as a serial entrepreneur, founding multiple companies and becoming globally recognized for my expertise in direct marketing, copywriting, compliant marketing, and now, investing in AI & Martech SaaS.
In 2022, my company, Lurn, was on track to hit $40 million/year, and I was preparing to sell it—ready to step back, spend more time with my kids, and move on to my next chapter.
But then, in May 2022, everything changed.
A FedEx package from the FTC landed on my desk.
And just like that, my entire world turned upside down.
For 18 months, I fought the battle of my life:
- Sales? Gone.
- Legal costs? Over $2 million.
- My future? Completely uncertain.
Something that I’ve always taught to millions of Entrepreneurs over the years.
When Life Pushes You, Stand Straight, Smile,; Push It the Heck Back
We settled the case in 2024. After settling, I needed to rebuild FAST. My companies were bleeding money. I needed to be everywhere at once.
That’s when I made a decision that transformed everything.
I went ALL IN on AI.
Not the basic “let ChatGPT write some emails” approach. I’m talking about a complete system overhaul that allowed me to:
- Cut $100,000+ in monthly expenses.
- Replace entire departments with AI systems.
- Run multiple 7-figure businesses simultaneously.
Here are the 5 tools that completely transformed my business:
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1. Claude—My $100,000 Writing Team That Never Sleeps
While everyone’s stuck with ChatGPT, I’ve moved on to something far more powerful.
Claude isn’t just another chatbot—it’s a world-class writing team at your fingertips 24/7.
I use it to write my entire books, craft sales pages, develop webinar scripts, create email sequences, and draft contracts.
The difference is dramatic:
- It understands context better than any other AI!
- It can handle massive amounts of text.
- The output sounds genuinely human.
- It perfectly mimics your voice and style.
2. HeyGen—Never Waste Another Hour on Camera
This one is MIND-BLOWING.
I recorded a few videos of myself talking, and now I can create UNLIMITED video content that looks exactly like me.
I use it for daily content, personalized client videos, team training, and audience updates—all without scheduling studio time.
This single tool has saved me 240 hours per year (6 full work weeks) that I now dedicate to actual revenue growth.
Last month alone, we created 50+ different marketing videos without me showing up to a single filming session. My video team went from 5 people to just ONE person who scripts and manages the AI. We cut $18,000 in monthly production costs while TRIPLING our video output.
3. Eleven Labs—My Voice, Unlimited Scale
My voice is my brand. But I can’t record audio all day.
Eleven Labs created a perfect digital copy of my voice that I can use anytime, anywhere.
The magic happens when combined with other tools:
- Write a script with Poppy AI.
- Generate voiceover with Eleven Labs.
- Create a video with HeyGen.
4. Google Notebook—Turn Any Content into Conversations
I take any blog, video, or article, and Google Notebook turns it into a conversation I can listen to and interact with. This has tripled my information processing speed. I’m consuming more books, research, and industry data than ever before—while spending LESS time doing it.
The best part? I can stop and ask questions anytime.
My executive team used to spend hours creating market research reports that I rarely had time to read fully. Now, they upload those reports to Google Notebook, and I process them in 15 minutes during my morning playing with my kids.
5. Poppy AI—Scripts In My Exact Voice
This is my content secret weapon.
Poppy AI doesn’t just write content—it writes in MY voice, with MY style, using MY phrases.
I’ve tested this with my team—they literally cannot tell the difference between what I wrote and what Poppy AI wrote.
My streamlined process:
- Upload viral competitor videos for analysis.
- Feed it my best videos to learn my voice.
- Give it my personal insights about the topic I want to talk about.
- Generate new scripts combining both insights.
- Just tweak the final script by 5–10% if needed.
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"The best way to predict the future is to create it."
- Peter Drucker
AI Revolution:
AI doesn't replace you; it amplifies your capabilities.
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The Mind-Blowing Truth
Here’s something that will shock you—many videos you see of me online, they’re not actually me. They’re my AI avatar created with HeyGen.
And those scripts? Written by Poppy AI in my voice.
That’s how I’m in multiple businesses simultaneously. My companies move faster than ever because I’ve built AI systems that scale ME.
If you’re not actively implementing AI in your business right now, you’re already behind. Not in some distant future—RIGHT NOW.
Your competitors are:
- Creating 10x more content.
- Testing 20x more marketing angles.
- Operating with teams half the size.
That FedEx package was the worst day of my business life. But it forced me to completely reinvent my operation.
Since going all-in on AI:
- Operating expenses cut by 40%.
- Content output doubled.
- Decision-making time reduced by 70%.
- Products launched in weeks instead of months.
They’ll be the ones who leverage AI most effectively to think, create, and execute faster than everyone else.
Your AI Revolution Starts NOW
Listen, I rebuilt my ENTIRE business after it was nearly DESTROYED. Imagine what YOU could build starting from where you are right now.
Here’s EXACTLY what you need to do:
- Look at your business processes TODAY
What’s taking too much time? What’s eating up your resources? WRITE IT DOWN. Because that’s EXACTLY where these AI tools are going to help you FIRST. - Start with ONE tool and ONE process
Don’t try to transform your entire business overnight. Pick ONE area—maybe it’s content creation, maybe it’s marketing, maybe it’s sales. START THERE. - DO NOT WAIT—I’m dead serious about this
Most business owners are going to sit back and “wait and see what happens.” By the time they make a move, it’ll be TOO LATE. The gap between businesses using AI and those who aren’t is already MASSIVE and growing every day.
Your defining moment doesn’t have to come from disaster. It can start with a decision—RIGHT HERE, TODAY.
Disclaimer: Information provided for informational purposes only. Results vary based on experience, education, industry, and effort.
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Yes, you can provide text passages or key points from the book so that I can use them in the analysis. If this is not possible, then you can simply provide a
Yes, you can provide text passages
Yes, you can provide text passages
Yes, you can provide text passages
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